QR code made by artificial grass
In recent years, QR codes have become a ubiquitous sight in the world of marketing and advertising. These simple square codes, when scanned with a smartphone, can quickly and easily direct users to a website, social media profile, or other online destination. They’ve been used in everything from product packaging to billboards to business cards, and have proven to be an effective way to bridge the gap between the physical and digital worlds.
Yes, you read that right: artificial grass. QR code made entirely out of artificial grass, and it’s turning heads in the advertising world.
A code, which measures 3m x 3m, was installed on a football pitch in London in 2021. When viewed from above, it looks like a typical QR code – but instead of black and white squares, it’s made up of different shades of green artificial grass.
So, why create a QR code out of artificial grass? And what does it mean for the world of advertising and design?
For one thing, it’s certainly eye-catching. In a world where we’re bombarded with advertising messages every day, it can be difficult to make your brand stand out. But a QR code made of artificial grass is definitely a unique and attention-grabbing way to get your message across.
But it’s not just about standing out. The artificial grass QR code also speaks to a growing interest in sustainable and eco-friendly advertising. Artificial grass is, by definition, a sustainable material – it doesn’t require water or pesticides to maintain, and it can be recycled at the end of its life. By using artificial grass in this way, brands can show their commitment to sustainability and environmental responsibility.
But beyond its visual appeal and eco-friendliness, the artificial grass QR code also has some practical advantages. For one thing, it’s durable – unlike paper or vinyl, it won’t tear or fade over time. It’s also weather-resistant, meaning it can be used in outdoor spaces without fear of damage from rain or sun.
And because it’s made of artificial grass, it can also be used in unexpected ways. For example, it could be installed on a rooftop terrace or balcony to create a green space in an urban area. Or, it could be used as part of a larger installation or exhibit to create a unique visual experience.
Of course, there are some limitations to using an artificial grass QR code. For one thing, it’s not exactly portable – once it’s installed, it’s not something you can easily move around. It’s also not ideal for all types of advertising or design – it may not be appropriate for more formal or conservative brands, for example.
But for brands looking to make a statement and stand out from the crowd, the artificial grass QR code is certainly an intriguing option. And as sustainability continues to be a key concern for consumers and companies alike, we may see more and more eco-friendly advertising and design solutions like this one in the years to come.
In conclusion, the QR code made of artificial grass is a unique and innovative way to bridge the gap between the physical and digital worlds. It’s eye-catching, eco-friendly, and durable, and it has the potential to be used in a variety of unexpected ways. While it may not be suitable for all brands or advertising campaigns, it’s certainly a fascinating example of how new materials and technologies can be used to create engaging and effective marketing messages.